FOCUS, which is held every September at Design Centre, Chelsea Harbour, is the ultimate interior design event, showcasing products from around 600 prestigious luxury brands as well as hosting over 120 inspiring and immersive talks, demonstrations and workshops.
This year’s show, which ran from 18 to 23 September, pulled in more visitors than ever before, cementing Chelsea Harbour’s position as the premier destination for design professionals and enthusiasts looking to keep ahead of the curve. Topfloor was, as always, an exhibitor.
The show seems to up its game each year – this time, added attractions included delicious Spanish and Italian tapas at Salt Yard’s pop-up restaurant in the North Dome, and a lavish party on Monday evening, at which we were entertained by a troupe of 22 Brazilian dancers.
For Topfloor, FOCUS is a wonderful opportunity to reach new potential clients from the world of luxury design and architecture – especially those from outside London and overseas, who make the trip to the capital for this important industry event. We’re also happy to catch up with existing clients, of course, but many of them are more local and prefer to visit us before or after the show to avoid the crowds!
Our new Kaleidoscope collection, which was officially launched during FOCUS, proved a big hit with all our visitors. Inspired by the multi-coloured patterns of a child’s kaleidoscope, the five bold designs each have distinct personalities.
It’s not uncommon for our new collections to take six months or so to take off – perhaps because Topfloor tends to be a trend setter rather than a trend follower. Kaleidoscope, however, has had an instant impact; it quickly became clear that there is currently a voracious appetite for strong pattern and colour, as opposed to the muted monochromes that have dominated interior design of late.
‘We often say that our rugs are like pieces of art for the floor, so it’s exciting to see a growing interest among designers in our more exuberant, daring designs,’ says Esti. The positive feedback we received at the show leads us to believe that the orders will start flowing in sooner rather than later…
Of course, vibrant colour and pattern are not suitable for every interior, so it’s lucky that the sheer variety of styles in Topfloor’s archive means we have something for everyone. Designs such as ELBA, ENVELOPE and EZ PZ, albeit a few years old now, still attracted a lot of attention during FOCUS. It just goes to show that Topfloor has an unrivalled ability to create design classics that stand the test of time!
Overall, FOCUS/16 was a success for Topfloor. Our showroom attracted a high level of visitors, several of whom were already at the specifying stage; one or two are now very close to placing an order.
We love the buzz and opportunity created by FOCUS and its sister show, London Design Week – they’re a useful platform for debuting collections and a great way to reach a fresh new audience. At the same time, we prefer not to tie our product launches too closely to these events – our creative process works all year round, so whenever you choose to visit our showroom you can be sure there’ll be something new and interesting to see.