The Wonder of Wool: Topfloor by Esti weaves its magic into Rugs with New Zealand’s Finest and Whitest

TOPFLOOR by Esti has been selected by Wools of New Zealand as the first design partner to showcase its brightest white wool made with Glacial XT™, their new wool fibre treatment technology.


True white has always been a difficult colour to achieve in wool. Until now, bleach has been the only way to get a whiter white. Unfortunately, bleached wool usually fades to yellow over time and because bleach makes the fibres more brittle, the wool is more prone to shedding. Both of these factors make bleaching unacceptable for use by many weavers and designers.

Wool is a mainstay of our production. It ticks all the boxes for look, feel, sustainability and wearability. This new development from Wools of New Zealand is great news because the new colour options of bright white as well as being able to dye more loyal colours open up lots of new design possibilities,” says Esti Barnes, founder and Creative Head of Topfloor by Esti.

We’re proud to have been selected by Wools of New Zealand to debut their bright white wool with our hand-tufted and hand-sculpted CANCAN rug which is an unashamedly feminine design evoking a wedding gown with its layers of lacy white fabric. We like the wedding dress symbolism because it underscores the whiteness, purity and novelty aspects of the Wools of New Zealand announcement.

Employing Esti’s signature sculpted style, CANCAN is ideal for placement in bedrooms, formal living rooms, main salons of superyachts and in private jets. Accompanying CANCAN, a similar crenellated design, the FANFAN rug, is also launching in black New Zealand wool and charcoal bamboo, a perfect foil to the snowy layers of CANCAN.


We selected Topfloor by Esti as the inaugural partner to showcase our whitest wool due to the alignment of our brand values of quality and integrity,” says Steven Parsons, Brand and Business Development, Wools of New zealand. “The creativity and breadth of Esti’s rug designs also stood out, alongside their international appeal.”

London Design Week 2017: Introducing TOPFLOOR’s Re-Weave collection

Next week will see designers, architects and style seekers from all over the world make their way to Design Centre, Chelsea Harbour for London Design Week 2017 (12-17 March). We’re excited to announce that TOPFLOOR’s brand-new Re-Weave collection of flat weaves will be officially launched during the event.

close-up of three kilims in shades of brown and taupe with striped patterns

Hand-made kilims have been used as prayer rugs, dowries or simply as decorative floor coverings and wall hangings across Turkey, North Africa, the Balkans and beyond for centuries. They have become increasingly collectible in the West in recent years, valued for their warm colours and one-of-a-kind designs.

The vintage kilims that comprise the Re-Weave collection are around 100 years old and were sourced from Esti’s homeland of Turkey. They have been reworked to enhance their durability and re-dyed in TOPFLOOR’s signature contemporary colours, resulting in the perfect fusion of heritage and modernity. The designs are tightly woven from hemp, wool or cotton; some incorporate other fibres such as goat hair and ribbon into the weave to add textural depth.

Closeup of textural surface of a Re-Weave kilim

Traditional kilims feature bold geometrics and embroidered ethnic motifs, sometimes with symbolic value, but the designs in the Re-Weave collection have a more subtle aesthetic, making them a versatile choice for a contemporary home. Designs include checks, tweed and two-colour weaves as well as simple, primitive patterns.

Full kilim with checked pattern Closeup of white kilim with simple pattern

Each piece is a one-off to be sold from stock – prices range from £502 for a runner to £1,592 for larger pieces measuring 277cm x 309cm. A made-to-order option is also available, enabling interior designers to select the kilim style, colour and texture that best suits their room scheme.

Kilim runners from Re-Weave collection - checked design on the left, striped on the right

TOPFLOOR’s sensitive reinterpretation of these vintage pieces retains all of their beauty and natural characteristics, while at the same time making them relevant for the 21st-century consumer. Their rich textures and ‘abrash’ (the colour variations that occur with natural dye) are celebrated as inherent components of their beauty.

Re-Weave kilim in neutral colours with simple cross design

‘Kilim-making deserves our respect – it is one of the oldest traditions in the world,’ says Esti. ‘Every one of our kilims has its own story and is, in a sense, a work of art. For us, the irregularities and imperfections only add to their beauty. Traditionally it is said that one’s kilim becomes more beautiful each year, and we would have to agree!’

Iilim from Re-Weave collection in shades of blue with dappled pattern

‘The launch of this collection is very timely,’ adds Esti. ‘Because flat-weave rugs don’t have a woolly pile they are very lightweight and cool, making them particularly well suited to summer houses and conservatories. If you buy now, your TOPFLOOR kilim will be in situ in plenty of time for the spring and summer months.’

Striped kilim in shades of blue, with a summery feel

With the Re-Weave collection, Esti has breathed new life into old designs, ensuring that they will continue to be enjoyed for years to come. If you’d like to view this varied selection of beautiful one-off pieces, visit our showroom during London Design Week or make an appointment via our website.

STOP PRESS: ‘Grow Your Interiors Business through Social Media’

Join us and industry experts Decorum Media at our showroom on the second floor in the South Dome at 12.30pm on Monday 13 March, for an ‘Access All Areas’ discussion about the importance of social media and blogging for the luxury design industry.

KALEIDOSCOPE – a new collection from Topfloor launches at FOCUS/16

Topfloor’s latest rug collection, KALEIDOSCOPE, was – as the name suggests – inspired by Esti’s fascination with the constantly shifting, multi-coloured symmetrical patterns of a child’s kaleidoscope. Her aim, beautifully realised, was to capture some of the exuberance and complexity of the toy’s infinite design possibilities.

Each of the five hand-knotted rugs in the KALEIDOSCOPE collection features a different motif (shown in the images) that is repeated – or ‘reflected’ – regularly across its surface. A welcome departure from the abstract, so-called painterly style popular with many contemporary rug designers, KALEIDOSCOPE is all about colour and pattern with a nod to symmetry.

The coloured streamers motif of Banderole rug


With the KALEIDOSCOPE collection, Esti has again asserted the rug as a focal point in a room scheme rather than simply a complementary accessory or neutral backdrop. ‘Brocade’, for example, has a celebratory feel that demands attention. The dark-to-light ‘streamers’ cascading across its surface create a sense of movement and energy.

The repeating motif of Lavender rug, with green 'splodge'


The confident, refreshingly flamboyant designs in the collection are perfect for those seeking an antidote to the neutral colour palettes that have prevailed in recent years. The vibrance of ‘Lavender’, with its purple background interrupted by bursts of intense green, really lifts the spirits.

The repeating motif of Amber rug, with amber/brown detail on rich blue background


The rich colours, refined materials and apparently random pattern of ‘Amber’ have a relaxing, almost hypnotic effect. Made from hand-spun wool and bamboo, the incredible detail and depth of this design invite the viewer to look more closely.

‘The literal meaning of “kaleidoscope” is “observer of beautiful forms”’, says Esti. ‘As with a real kaleidoscope, I hope that observers will each interpret these show-stopping designs in their own way, picking out different shapes and spotting something new each time they look at them.’

The repeating pattern of Ebony and Ivory rug - looks like stylised cowhide


Statement shapes and bold patterns are making a strong comeback in interior design. The not-quite-symmetrical repeating figures in ‘Ebony and Ivory’ (in wool and bamboo) and ‘Fragments’ (below, made from 100% bamboo) result in a softer, less angular effect than the geometry of a real kaleidoscope.

The repeating motif of Fragments rug


The new KALEIDOSCOPE collection will be officially launched during FOCUS/16 at Design Centre, Chelsea Harbour. The theme of this year’s show is how art can provide new perspectives on interiors, which is a concept that has long interested Esti, who trained as a graphic artist and is a keen art collector. Her rugs are artistic interpretations of often very personal experiences – childhood memories, places she has visited, her love of the natural world – and KALEIDOSCOPE is no exception.

Has your curiosity been piqued by these tantalising preview images of KALEIDOSCOPE? To see this diverse collection in its entirety, enjoy the kaleidoscope of colour and appreciate the exquisite craftsmanship that went into their creation, visit the Topfloor showroom.

STOP PRESS: Topfloor will be hosting an open-to-all discussion on trends and developments in wood flooring as part of FOCUS/16’s ‘Access All Areas’ programme. ‘DESIGN UNDERFOOT – GETTING CREATIVE WITH WOOD FLOORING’ is scheduled for 12 noon on Tuesday 20 September at Topfloor’s showroom on the second floor in the South Dome at Design Centre Chelsea Harbour.

ALLURE: Topfloor’s new carpet collection

We’re excited to announce that Topfloor will be launching their first wall-to-wall carpet collection, ALLURE, at London Design Week, which is taking place at Design Centre Chelsea Harbour from 13 to 18 March.

London Design Week logo

On 14 March at midday, Esti Barnes will also be hosting one of the event’s ‘Access All Areas’ sessions, together with ‘carpet guru’ Tom Heduan, at which they will discuss the new collection. Please save the date and come and join us for some industry insight and advice!

ALLURE, Topfloor’s very first wilton-weave carpet collection, is made from 100% New Zealand wool and tencel, comes in four-metre widths and is suitable for both residential and light commercial use. The inspiration for the collection came from Brazil, one of Esti’s favourite destinations. Each of the eight designs is named after a place close to her heart and captures some of the vibrancy, colour and variety of this great country.

A selection of carpets from the ALLURE collection on display

Carpets from the new ALLURE collection

‘Brazil’s culture, art and design are rich, vibrant and unique sources of inspiration for me,’ says Esti. ‘It was a pleasure to translate the country’s energy and style into product designs fit for sophisticated luxury properties – I love all the hues, delicate textures and distinctive patterns of this collection.’

Let’s take a look at the individual designs, starting with RIO. ‘To represent this amazing city I chose to focus on its love affair with all things Art Deco,’ says Esti. ‘My design reflects the stylised motifs that are typical of the movement.’

RIO carpet - art-deco-inspired design
RIO carpets in two different colour ways

RIO carpets

The textured, tactile BONITO, which comes in four earthy shades, takes its cue from the lush vegetation of the Serra da Bodoquena National Park in the country’s south:

The four colour ways of the BONITO design - all neutrals

BONITO carpets

‘The chic resort of Buzios – made famous by my personal icon, Brigitte Bardot – is subtly reflected in the soft, sleek chevron waves of its namesake,’ says Esti. The design comes in four colourways:

BUZIOS chevron design in 3 neutral shades

BUZIOS carpets

While the coastal area of Bahia, in northeast Brazil, is represented by a suitably nautical design that would look just the part below deck on a superyacht: 

BAHIA - interlinking chains, nautical theme

BAHIA carpet

The modernist architecture of Brasilia, the bustling capital, is evoked in this stylised ‘window pane’ design: 

Brasilia carpets on display - four colours

BRASILIA carpets

The pleasingly geometric pattern of IGUASSU, which mimics the massive waterfalls, comes in four striking colourways, two neutral and two vibrant:

IGUASSU in two colour ways

IGUASSU carpets

Finally, no Brazil-inspired collection would be complete without referencing its vast tropical rainforest – and the fronds and leafy veins of SELVA and AMAZON do just that. Both designs are available in three soft neutrals as well as dramatic black and white.

SELVA carpets

SELVA carpets


AMAZON carpets

‘Fitted carpet is a new departure for Topfloor, and I’m really proud of our first collection,’ says Esti. ‘I hope to have captured a little of the flavour of Brazil – the colours and textures of its beautiful coastline, dense jungle and lively cities – in the individual designs.’

If you’d like to know more about the stunning wilton-weave ALLURE collection, we’d love to welcome you to our studio during London Design Week! For details about how to register for the event, click here.